Providing all types of advertising services to third parties including, but not limited to PR, marketing, sales promotion, media planning and buying, placement, production and design of advertising material (e.g. banners, flyers, billboards,
display structures, panels, campaigns, direct mail, digital).
Creating, developing and providing animated content or digital art for use in formats including, but not limited to video and computer games, films, TV shows,
commercials, documentaries and advertisements.
Promoting, managing, or producing theatrical, cultural, musical or artistic shows or other such activities, which promote arts and cultural development.
Providing branding services to third parties including, but not limited to designing, creating, planning, launching, implementing and managing corporate/consumer brand strategies, brands and identities, and providing other general branding
consultancy.
Providing services to start-up entrepreneurs and enterprises for business support and guidance including, but not limited to technical and administrative services, innovative ideas and counselling for media ideas, marketing and business planning.
Providing library and/or archive services including collecting, managing, processing, storing and distributing documents, audio-visual material, digital content and any other material relating to the media industry.
A content rich software application/website which aggregates a variety of educational information and content (e.g. text, photos, graphics, videos etc.) and offers e-learning services including but not limited to web-based learning, virtual classrooms and digital interactivity. The app/website is not supporting a physical business; it is an independent business in itself, solely operating through the app/website. Any online or print publication of books will require additional license categories.
Example: Coursera
A content rich software application/website which aggregates a variety of
information and content (e.g. text, photos, graphics, videos etc.) about a specific subject matter or for a specific purpose to make the content accessible to the public in a clear, easy and organized way. Typically there is a subscription element, which may be with or without a subscription fee. In app purchases may be permitted, but this is incidental to the core purpose of the app/website. The app/website is not supporting a physical business; it is an independent business in itself, solely operating through the app/website.
Example: Self-help meditation app, Calm, Kayla Sweat fitness app and the
Entertainer savings app.
Web/mobile e-commerce platform that allows a customer to search, book and pay for an activity or service provided by a third party. The activity/service is paid for directly through the platform (i.e. payment is taken by the platform itself not the third party service provider) and typically the platform will make a commission from each booking.
Example: Airbnb or booking.com; the company does not own any of the real estate/hotels but acts as a broker, receiving commissions from each booking made directly through their website.
Web/mobile based price analysis tool that allows a customer to use an online search engine to find and compare products and/or services using selected criteria
e.g. price, features, reviews, ratings etc. The platform aggregates listings of products and/or services from different retailers but does not directly sell the products itself. The platform typically does not have the functionality to make in- platform purchases (i.e. there is no payment gateway) but instead links the customer with the third party retailer. Comparison tools for higher risk products
e.g. medical products, insurance, car loans, mortgages etc. would generally not be acceptable as providing advice in relation to these products may be regulated (e.g. by Ministry of Health).
Example: trivago.ae; the platform searches and compares hotels across all third party hotels and booking websites to provide a comparison of the best deals and then links a customer to a chosen third party to make a purchase (the customer cannot book directly through trivago). This is the difference between a booking platform (such as booking.com – see below) and a comparison platform.
Web/mobile e-commerce platform operating an online marketplace that aggregates product information from multiple third party retailers. The online marketplace operator does not offer its own products (i.e. goods or services) for sale, only those of third parties. Transactions are processed/payments are taken by the marketplace operator (not the third party retailer). Delivery of the products may be fulfilled by the third party retailers or a third party delivery service.
Example: Groupon is an online marketplace as it connects customers with local merchants offering products e.g. activities, travel, goods and services. The product is purchased through Groupon and fulfillment is by the third party retailer i.e. the booking of the service/activity is made by the customer with the retailer, independently of Groupon (i.e. it is not a booking platform).
Web/mobile platform, which aggregates the listings of third parties (i.e. not the web/mobile platform owners’ own goods or services). The platform has search
functionality but does not have the ability to make in-platform purchases and there is no payment gateway allowing for purchases directly through the platform.
Example: MZA would not accept an online estate agent but the aggregation of listings by all different estate agents (i.e. property finder type) would be acceptable.
Web/mobile e-commerce platform that allows a customer to search, book and pay for an activity or service provided by a third party. The activity/service is paid for directly through the platform (i.e. payment is taken by the platform itself not the third party service provider) and typically the platform will make a commission from each booking.
Example: Airbnb or booking.com; the company does not own any of the real estate/hotels but acts as a broker, receiving commissions from each booking made directly through their website.
Creating, developing and providing content including, but not limited to text, images, videos, infographics and 3D CGI for use on applications and digital platforms and ensuring that the content is formatted and configured for use on a variety of devices and platforms.
Creating, developing and providing content for the use in corporate materials including, but not limited to corporate communications, videos, events, training and educational materials, magazines, journals, newspapers and newsletters.
Managing, selling and/or distributing the rights to content (e.g. television series, film, publications) to commercial third parties (e.g. television channels, television networks, online streaming platforms, publishers) but not including sale/distribution/dissemination of content directly to the public. The content may
be created by the distributor itself, or by a third party.
An online library of media content (e.g. images, audiovisual content and music). Typically there is a subscription or license element, which may be with or without a fee.
Example: Getty Images
Providing services to produce, promote, organize, manage, support and facilitate live events including, but not limited to theatrical, cultural, musical or artistic
shows, exhibitions, festivals or such other activities that promote arts and cultural development.
reating, developing and providing design ideas with visual and textual content to
be used on various media platforms.
An online visual discovery engine enabling users to upload, convert, store and play back video content, and share ideas, digital photos/videos, and posts.
Example: YouTube, Flikr, Pinterest, Dailymotion
Providing location scouting and location management services for productions including, but not limited to finding and securing locations, obtaining permits and
coordinating logistics and transport at/for the location.
Providing marketing and communication services, including but not limited to creating, developing and managing marketing material and strategies through
various marketing channels.
Providing expert advice, strategic advice and management consultancy services to the media industry.
Providing a service for monitoring media content (e.g. online, broadcast and print) and providing data, analysis and reporting of that content to third party clients.
These services typically include the systematic recording of the media content and monitoring of online consumer sources and social media. The material collected usually consists of any media output that makes reference to the client, its activities
and/or other selected criteria.
Providing investment opportunities for media related projects and joint ventures.
Providing services for market research and studies (e.g. surveys, questionnaires, technical studies) relating to the media industry including, but not limited to
analyzing market trends, public opinions and consumer habits and behavior.
A company that focuses primarily on the development and manufacturing
of technology products, or providing technology as a service in the media sector. This category includes technology companies that specialize in web-based services such as search engines, mail services, photo/video storage, file hosting and cloud storage, cloud data services and cloud based data centers.
Examples: Samsung, Apple, Google, Microsoft, Yahoo, Bing, Salesforce
Developing and providing media related training.
Creating, developing and providing music composition, production and recording
services.
A digital platform, which provides streaming or downloads of audio content and other music related content. Typically there is a subscription element, which may be with or without a subscription fee.
Examples: Deezer, Spotify, Soundcloud
Providing services for gathering, providing and selling news items to third party news providers for onward distribution, reporting, broadcast or publication (but not
including sale/distribution/dissemination of content directly to the public).
Representative office of an international news channel providing news to its
overseas headquarters.
Providing post-production services which include, but are not limited to, offline and online editing, editing suites, film/tape transfers, dubbing, subtitling, credits, closed captioning, computer-produced graphics, special effects (digital art), animation, developing and processing motion picture film and 3D formats including reproduction.
Providing services to prepare for/plan a production which include, but are not limited to casting, film budgeting, screenwriting, script development and editing, set construction, location management services, shooting and production scheduling, storyboarding, inventory equipment lists, etc.
A company primarily involved in all aspects of producing motion pictures, videos, television programs or television commercials. The company may also sell and/or distribute the rights in the content (or rights in other third party content) to commercial third parties e.g. television channels, television networks, online streaming platforms and publishers (but not sell/distribute/disseminate content
directly to the public).
Providing equipment (rental, lease and/or sale) to undertake content production and/or events and the maintenance and management of that equipment.
A commercial entity providing services to represent the rights of music related talent, aggregating and licensing the intellectual property rights in musical compositions in accordance with UAE copyright and other relevant laws, decisions
and resolutions.
A commercial entity providing services to acquire and license the intellectual property rights in publications and other content in accordance with UAE copyright
and other relevant laws, decisions and resolutions.
Providing services for the creation, design and facilitation of stages and sets and the interior design of sets, stages and studios.
An online platform used by individuals and/or businesses to build professional and/or social networks or professional and/or social connections.
Example: Facebook, LinkedIn, Instagram, Twitter
Providing services for the development/installation/ modification of software including but not limited to designing the structure and content of and/or writing the computer code necessary to create and implement systems software (including updates and patches) and software applications (including updates and patches), databases and applications. Typically the services are provided to third parties but may also be the activity of the in-house software development arm of a technology
company.
Providing services to represent, source and manage talent for the creative, media
and entertainment industry.
Providing translation services including, but not limited to media related activities
such as translation of advertising, marketing, and branding material, digital and print content, scripts, and subtitling.
A digital platform, which provides on demand/ streaming of audiovisual content. Typically there is a subscription element, which may be with or without a subscription fee.
Examples: Starzplay and Netflix
Providing services to third parties for interactive digital website and application solutions including, but not limited to the design and development of web
pages/applications and customizing of software.
An entity which specializes in all aspects of Artificial Intelligence and machine learning research and
development.
Creating, developing and providing creative content for use in the gaming industry including, but not limited to animation, text, images, videos, infographics and 3D CGI for use on applications and digital platforms, and ensuring that the content is formatted and configured for use on a variety of devices and
platforms for use in video, mobile and/or computer games.
An entity offering data management and protection solutions to ensure that online and mobile games are compliant with relevant laws and that adequate cyber-security measures are in place.
An entity providing real-time statistics for E-sports, which collects, analyses and distills data (including channels, games, publishers, tournaments, teams, reports, brand impact, chat analytics) from E-sports competitions, Gaming Streaming Social Media Platforms using game API, streaming intelligence and artificial intelligence software.
Example: Pandascore, Stream Hatchet
An entity that owns/operates or runs a recognized E-sports League.
Online publishing of a newspaper, periodical, journal, magazine and other online publishing activities specific to the E-sports and gaming genre.
Example: E-sports Observer
An entity, which owns and/or manages a professional E-Sports team or players.
Online platform, which facilitates and supports organizers of E-sports tournaments and offers turn-key solutions for testing, scaling, and operating E-sports competitions.
Example: Battlefy, star ladder, ESEA
An entity providing services to produce, promote, organize, manage, support and facilitate E-sports events, competitions, tournaments as well as gaming conferences, exhibitions, activations, conventions, business and trade shows.
An entity developing and providing specialized gaming related training for individuals in professions including, but not limited to Programmers, Video Game Designers, Animators, Developers, Professional
E-Sports Gamers, Referees, Coaches and Analysts.
An entity offering gaming community management solutions for the gaming industry including, but not limited to social media and games forum monitoring, moderation and content approval, social media and
forum content creation and community and social media performance reports
An entity providing strategic, management and marketing/ PR/ branding consultancy services and providing expert advice to the gaming industry.
An entity that creates and develops digital games (including video games, mobile games, PC) including but not limited to creating, designing and developing software for all aspects of video and mobile games
and implementing the creative content to ensure compatibility with video/mobile display.
A platform offering a software-development system solution, which enables the construction of video and mobile games for all platforms.
Examples: Unity
An entity that manufactures and/or sells gaming equipment and hardware, which may include, but not be limited to gaming devices, gaming device parts inventory and other related gaming equipment (e.g.
headphones, gaming seats, controllers) used in connection with all forms of console, PC or mobile gaming.
An entity providing services for market research, industry trends, studies (e.g. surveys, questionnaires, technical studies) relating to the gaming industry including, but not limited to analyzing market trends,
marketability of games, public opinions and consumer habits and behavior, game genre popularity, game publishers activities, gaming audience trends.
An entity providing localization services (including, but not limited to language translation and general cultural accuracy) in respect of gaming content, advertising, marketing, and branding material for the
gaming industry.
Platforms, which facilitate the publishing of video and digital games and allow individuals to access and
play via the platform.
Live streaming digital platform through which gaming videos and/or E-sports competitions are streamed and/or offering a gaming social media platform in which the gaming community can interact through chat systems
Example: Twitch
An entity that is involved in multiple aspects of the gaming industry including, but not limited to game development, content production, technology, distribution and publishing.
Example: Ubisoft
An entity providing services to represent, source and manage talent specifically for the Gaming industry.
Dedicated gaming venues including, but not limited to arenas, stadiums, gaming cafés, which host E- sports competitions, offer E-sports training facilities and/or game-play facilities for the gaming
community.
An entity that offers player, support service solutions through multilingual, multichannel 24/7 customer support (e.g. email, live chat, phone support), in-game support. The entity aims to deliver a customer experience that results in enhanced player satisfaction and aims to improve player retention and it offers
expert knowledge of CRM and helpdesk systems.
An entity offering all forms of quality assurance testing for the gaming industry including, but not limited to functional testing services, hardware certification testing, stress and load testing, user testing and
network performance testing.
An entity, which is specialized in 360-videos, post-production, fully interactive VR experiences, VR
simulators, Augmented/ Virtual Reality development, 3D design/CGI/animations, sound design and production, on-site installations, as well as strategic consulting in respect of offering VR and AR solutions
to businesses.
Broadcasting a radio channel from the free zone to the public.
Broadcasting a television channel from the free zone to the public on a free or
subscription basis.
A company that provides a broad spectrum of broadcast related services including, but not limited to traditional broadcast services, playout services, media management services, content discovery platform services, electronic program guide services, encoding and editing for VOD/OTT platforms and interactive television services.
Examples: Redbee Media
Creating and developing all types of content including, but not limited to motion
pictures, videos, radio content, television series, advertisements and television commercials.
Creating, developing and providing content for use or reproduction in publications
(e.g. books, magazines, journals, newspapers, other periodicals, newsletters).
The provision of telecommunication services including “Internet Protocol Television” (IPTV) applications or services, which facilitate content distribution through digital platforms.
Online publishing of digital books, magazines, newspapers, periodicals, journals and carrying out other online publishing activities.
Publishing print books and carrying out associated print publishing activities.
Publishing print magazines, newspapers, periodicals, journals and carrying out associated print publishing activities.
A radio broadcaster that operates studios and/or facilities for the production and/or transmission of radio content to the public. The content can be either (i) one or
more in-house produced radio channels or (ii) a network combining in-house produced radio channels and third party radio channels.
A television broadcaster that operates studios and/or facilities for the production and/or transmission of television content to the public. The content can be either (i) one or more in-house produced channels or (ii) a network combining in-house produced channels and third party channels.
Examples: Sky News Arabia, Fox Network Channels, MBC, Abu Dhabi Media, OSN
Providing hospitality and retail services including, but not limited to hotels, retail outlets, supermarkets, pharmacies, dry cleaners and laundry, catering, restaurants and cafes, banks, automated teller machines, travel agency, car rental and digital
printing and copying.
Providing Nutrition, Health and Fitness services (through Health meals, Nutrition Plans, Sports Nutrition, Fitness Plan, Metabolic Testing, Meditation
Meal Plans, Dietary Supplements) to serve the campus community.
Providing hospitality and retail services including, but not limited to hotels, retail outlets, supermarkets, pharmacies, dry cleaners and laundry, catering, restaurants and cafes, banks, automated teller machines, travel agency, car rental and digital
printing and copying.
Providing hospitality and retail services including, but not limited to hotels, retail outlets, supermarkets, pharmacies, dry cleaners and laundry, catering, restaurants and cafes, banks, automated teller machines, travel agency, car rental and digital
printing and copying.
Providing hospitality and retail services including, but not limited to hotels, retail outlets, supermarkets, pharmacies, dry cleaners and laundry, catering, restaurants and cafes, banks, automated teller machines, travel agency, car rental and digital
printing and copying.
Providing hospitality and retail services including, but not limited to hotels, retail outlets, supermarkets, pharmacies, dry cleaners and laundry, catering, restaurants and cafes, banks, automated teller machines, travel agency, car rental and digital
printing and copying.
Providing hospitality and retail services including, but not limited to hotels, retail outlets, supermarkets, pharmacies, dry cleaners and laundry, catering, restaurants and cafes, banks, automated teller machines, travel agency, car rental and digital
printing and copying.
Providing hospitality and retail services including, but not limited to hotels, retail outlets, supermarkets, pharmacies, dry cleaners and laundry, catering, restaurants and cafes, banks, automated teller machines, travel agency, car rental and digital
printing and copying.
